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News and Education

News and Education

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Digital Lead PerformanceDealerNews
DLP Partners with CDK
July 2022

“Digital Lead Performance (DLP), a technology company designed by dealers for dealers and known for its speed in converting digital sales leads into appointments, has announced a game-changing partnership with CDK Global. The collab will see data exchange and API Integration with CDK’s innovative “eleads” program.”
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Digital Lead PerformanceMotorcycle & Powersports News
Digital Lead Performance Unveils Innovative Sales Software Platform
August 2022

“Technology company Digital Lead Performance (DLP) has announced the rollout of its revolutionary new web-based technology that manages the digital sales process from lead to transaction with ease to increase the return on investment (ROI) across all industries. ”
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Industry Conversations & Education

Digital Sales Vlog

Digital Sales Blog & Tips

How to Simplify the Digital Sales Process in 3 Phases

– 3 Minute Read – Dealers & the Digital Sales Process Mastering the sales process during a digital age has its rewards and its challenges. More than ever before, buyers now have multiple influences impacting their purchase journey. If handled correctly, dealers can convert 40 percent of their digital leads into set appointments with 70 […]

Ideal Clients – Qualifying the Lead

A well-defined customer scorecard could be exactly what you need to take your dealership from 0 to hero in no time. Before diving in, it’s important to understand the difference between marketing qualified and sales qualified leads. MQL’s are typically prospects who have taken an interest in your brand or product and are in a […]

3 Tips to Develop a Successful Omnichannel Strategy

Consumers are online more than ever. They may go to your digital showroom a few times and check out Facebook and other platforms before they go back to make the final purchase. This can take a few months or up to a year. The experiences they have along the way could determine whether they buy […]

Top 5 Sales Trends of 2022

Are you ready to REV up your bottom line? 2022 is full of opportunities for growth. While sales are going strong, buyers are still working remotely, online sales are increasing, and the pandemic has urged companies to consider revamping their digital sales strategy to meet the rising demand in the digital marketplace. Are you keeping […]

The iOS 15 Update’s Effects on Newsletter Analytics

Does your dealership utilize email marketing? If so, you might be in for a surprise. A recent update to the iPhone operating system is about to change how we measure the success of newsletter campaigns. On September 20, Apple released iOS 15, the newest version of their mobile operating system. This update included an upgrade […]

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