I am the Vehicle Sales Manager at Rooster’s Harley-Davidson in Sioux City, Iowa. Small dealership, small city where everyone knows everyone. Our dealership has been around for 40+ years and did not have the best reputation. We went through a management change 3 years ago and business went through the roof. Between the pandemic, being short-staffed, and making changes, I was slammed.
Trying to find the right people for our bus, I seemed to be constantly training a new person for a new position. On top of handling every digital lead, every regular and new customer coming in and calling, inventory and financing, I was about to lose my sanity. I was answering every lead as fast as I could, no matter the day or time.
I take pride in how my customers are handled so I was very apprehensive about turning my customers over to someone who doesn’t know our style. We worked too hard changing our reputation to allow anyone or anything to ruin it. We have a strong team but the leads coming in were too much for us. Then I received a call from Casey.
My 1st thought was, there is no way this big city company can handle my type of customers. How wrong I was. Casey handpicked a team for us. Before we went live, we had a video conference about the obstacles.
We are not in the ideal location. Bad side of town, railroad across the street, higher crime rate on an old industrial highway. There is no easy way to get to us from the nearest interstate. Between construction and road closings, google can barely keep up. The reputation we are still overcoming. The blue collar community. And our competition. The thing that sets us apart is our team.
DLP has taken so much on with us and is far exceeding the expectations I had in mind. They handle every digital lead. They qualify them before turning them over. Since they started, I am able to sleep! I am able to be my best now! I’m not overworked, over-stressed, spread too thin… I can breathe and enjoy my time off work. My salesmen are able to make an impact with our customers by spending quality time with them.
When we hired DLP, we got a team of amazing salespeople. They respond to the leads in light speed time. They don’t give up after one attempt. They qualify the lead. They make a personal connection. They get them to apply for credit. They help with any contingencies. They set up appointments. They follow up. And they have saved the sanity of a hard-working gal in the Midwest.
Thank you DLP!
We are always looking for the best way to structure our sales efforts and the way we go to market. Everything from our website to the way we pick up the phone has been methodically assessed to determine if we are doing everything we can to sell more units. Over the years we have tried a lot various third-party companies to help us improve in different areas of our sales department. Very few times have we ever seen an immediate, quantifiable improvement from.
Digital Lead Performance (DLP) came in as an extension of our team. We saw an immediate benefit from them. We were getting more appointments set and fulfilled, a shorter response time for online leads, and more live people on phones. I was skeptical at first about how we were all going to stay on the same page and how things could be communicated in real time efficiently. I was very impressed at the level of communication that Scott and his team engage with us on a daily basis. Our “appointments Shown” have increased and we have sold more bikes as a result. I can attribute 10-15% of the bikes sold, since we started using them, directly attributed to their efforts – sales that we wouldn’t have otherwise. The investment, in my opinion is a no-brainer. The ROI is in the positive for us.
Never have we found a call center, performance consultant, CRM Guru, etc. that has provided us with lasting results that we stuck with long term. DLP is a team that works every day on every lead that comes in and grinds out results. I can tell these are trained pros that say the right things and build value in the dealership and the relationships that form in the sales process.
We are closed 2 days a week and it’s comforting to know that DLP is following up on the leads that come in on these days. They will stack up appointments for Tuesday when we reopen our doors so we can hit he ground running for the new week. This alone is a huge benefit for our dealership. DLP is part of how we do business now and is an indispensible appendage to our sales team. Thank you
Hey guys I just wanted to reach out to you both to say thank you for what you guys are doing for us. I personally asked him how the process went with you guys and he said it was fantastic. Very helpful and got back to him immediately. He was also very impressed with the ride it now and pre approval. Aaron I personally want to say thank you for helping us with all of the changes. We are extremely excited about the changes we made and teaming up with you and your staff. Thank you again.
Digital Lead Performance has been a LIFESAVER to our business! While we are facing recession, we are still experiencing progression! Due to COVID-19, we have had to temporarily layoff the majority of our sales staff.
DLP picked right up on all of the daily tasks of each sales person that ould not be present, hammered the phones, set appointments, and we are currently still running like a well-oiled machine as though we are still fully staffed.
There is no way we could make it in these trying times without them. Everyone on their staff s well equipped in every aspect of our business and lifestyle. They understand the sales process as well as the financing end of the business.
Thank you DLP for helping us to better serve our customers and our business!
To start off I have to say that we have tried several options throughout the years for our lead management and have had little to no success until we found DLP and they are a completely different story!
We have been working with Scott and Nick at Digital Lead Performance for over a year now and since starting the program we have seen a significant increase in sales from our online leads. With DLP handling all online leads it allows our onsite sales staff to focus on handling showroom traffic. DLP’s follow up is 2nd to none and they get the people through the door “with the process that is in place all we have to do is close the deal.” Communication is quick and easy through the Ring Central app and if needed they are quick to call whenever they need info or want to fill us in personally on a great lead.
We definitely have no regrets with this partnership!
I emailed Chi-town Harley Davidson to inquire about a 2018 Street 500 and McKenzie called me in less than two hours to assist me. She was able to answer my questions and was very kind and accommodating. I ended up coming in that night to look at the bike and ended up purchasing it. All around I had a wonderful experience!
I would not change anything. I honestly contacted another dealer in closer proximity to my home, twice. They did not respond. The moment I contacted Rock City, I was engaged as a customer who was upfront about just “exploring my options.” Faith was wonderful in following up and making me feel welcomed. Then when I arrived at the showroom Nate was welcoming and accommodating. I have called and texted him since then with my questions and he has been readily available. I will be a lifelong Rock City customer and would give you a 10/10. Few people get that rating from me.
Faith was awesome, she kept in touch with me, answered any and all questions I had and was very respectful. The whole experience was great! Y’all have one hell of a team and I’m a member of the family now.
I wanted to share this with with in hopes that it can be shared with your higher ups as you definitely deserve positive recognition.
I would like to take a moment to recognize Dalton who has been an incredible joy to be in communication with. I was first contacted by Dalton after visiting the Livermore HD website and submitted an inquiry on the new 1200 Sportster. In my inquiry I mentioned that I currently have a Harley and was looking to trade it in. Although I was not able to visit the dealership in person due to the pandemic, distance and personal matters, Dalton was amazing at consistently reaching out in a way that was not overwhelming. Although I did not always respond back to Dalton it was clear that he first goal was to make sure I felt supported and had all the information necessary to make my decision. I decided to keep my bike, but I still wanted to take time out of my day to write this email to make sure Dalton is recognized for his awesome work and commitment to excellent customer service.
I worked with Kyle on the purchase of a new 2019 sportster. My whole experience could have not have been easier! I had so many questions for Kyle and we were working on so many different deals for at-least over a month. I know I would have got tired with all my questions but Kyle did not at all , he remained professional the whole time and was super fast with answering all my questions . Kyle understood my needs and helped me to find the right size , style and price .Everyone that I spoke with was so knowledgeable and patient. What a great experience. I highly recommend Duke city Harley and will definitely tell My friends and family about the great experience that I had . Thank you guys so much !
I would like to thank everyone from Temecula Harley-Davidson from online to my in store experience Bruno thank you for your quick response with my online application and your follow up calls you were awesome thank you for making me feel like a friend ,everyone at Temecula Harley davidson were very helpful ,friendly definitely ? Thank you again
Overview A brand specific dealership of hardly Davidson motorcycles , clothing and accessories Location Easy to get to off a access road , lots of parking and even shaded picnic tables for riders to have lunch and socialize ; a nice touch very much what is called a destination dealer Store Beautiful. Many motorcycles and themed in the orange and black H-D colors multi level building everything seems to be on first floors. Everything is displayed well and very clean. Appreciate that in the Covid days. Dun too if you buy a bike they beep all these horns flash lights etc. made me laugh. Shopping I was able to browse without the car dealer experience. I know what I was looking for and when I was ready I asked for assistance. The sales person was a nice m guy attentive and able to answer most questions. If he didn’t know he found out. I can’t stand BS. It’s okay not to know just don’t BS me and find out. The finance man was quick and efficient. He knew what he was doing and explained it well. A bit off haggling but to be expected of course. Clothing, gear and accessories I bought a helmet and some T shirts. No one to help me fit helmet. That should be improved. I have ridden a long time so I knew how to fit myself. The woman that helped me was polite and helpful and explained but about the shop Final impressions A good dealership that’s a welcome addition. Buying a Harley there was fun. Great job guys!
I am pleased to inform SCOTT TURNER is very helpful and knowledgeable individual. His services were by far superb. My experience with the whole process was sleek and swift. I highly recommend Mr. Scott Turner and his team to anyone in the market for A Harley Davidson. I also may like to thank MATT LAIDLAW and his team for a great experience at LAIDLAW Harley Davidson.